"Thus the failure to do everything right," the dilemma of innovation that W . In layman like me friendly Erotic man Erai people's papers. The abstract and the fact
Blue chip companies are listening to customers, improve products and services that work to improve, standards and code of conduct has a great value. As a result, the customer needs no idea is good and it discarded.
Innovation, and continuous innovation of products and services enhance the performance, there are short term disruptive innovation and create whole new properties, but lower performance. The latter is usually a low performance, low cost, simple but pale into existing products has the potential to become leaders of change during the next phase.
The blue-chip companies, has good performance on sustainable innovation, disruptive innovation neglect. That performance is inferior compared to conventional products than what they show no interest from major customers. Moreover, the market is small because of low profitability, growth does not contribute to the improvement of the enterprise.
To improve the competitiveness of repeat business is product improvement, they may exceed the performance standards required by key customers. The customer demand is met in terms of performance and would like to evaluate other performance factors such as price and suddenly Ease of use. In this case, high growth products starting in place of existing products and Disruptive Innovation.
The success of disruptive innovations is important to show interest in investing in early stage primary customers, blue chip companies have noticed the sign when the customer is often belated. As a result, in general, with the appearance of disruptive innovation, industry leaders will be replaced.
"Innovation dilemma" applies to cases, personal computers, hard drives, camera phones, online brokerages and think. Top players are changing both intense. For smartphones and around the market still looks more disruptive innovation.
Good companies will seek to grow with our customers. I massaged it the right decision. Sad, but for long-term dilemma that would have failed. . How do you avoid. For Google, the 20% rule, MA, and political power, also appears to have avoided the risk. I do not know.
